Privacy Policy

Introduction

At Sentiers du Nord, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or participate in our hiking and outdoor adventure programs. By accessing our website or using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when registering for our services, making bookings, contacting us, or participating in our activities. This information may include:

• Full name and contact information (email address, phone number, mailing address)
• Emergency contact details and medical information relevant to outdoor activities
• Payment and billing information for tour bookings
• Preferences and special requirements for hiking tours
• Communication history and correspondence with our team

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage patterns, including:

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website and search terms used to find our site
• Device information and screen resolution
• Location data (with your permission) for relevant service recommendations

How We Use Your Information

We use the collected information for various purposes to provide and improve our services:

• Processing and managing your hiking tour bookings and reservations
• Communicating with you about your bookings, changes, and important safety information
• Providing customer support and responding to your inquiries
• Ensuring safety during outdoor activities by maintaining emergency contact information
• Improving our website, services, and customer experience based on usage analytics
• Sending marketing communications about new tours and special offers (with your consent)
• Complying with legal obligations and protecting our legitimate business interests
• Preventing fraud and maintaining the security of our systems

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business, including payment processors, booking systems, email marketing platforms, and website analytics tools. These providers have access to your information only to perform specific tasks on our behalf and are contractually obligated to protect your data.

Emergency Situations

During outdoor activities, we may share emergency contact and medical information with relevant authorities, medical personnel, or rescue services if necessary to ensure your safety and well-being.

Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or to protect our rights, property, and safety, or that of our customers and the public.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include encrypted data transmission, secure server hosting, regular security audits, and staff training on data protection practices. However, no internet-based system can be guaranteed to be 100% secure, and we cannot ensure absolute security of your information.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. Cookies are small files stored on your device that help us remember your preferences and improve site functionality. You can control cookie settings through your browser preferences, though disabling certain cookies may affect website functionality. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted or expired).

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to certain limitations)
• Portability: Request transfer of your data to another service provider
• Objection: Object to certain uses of your information, including marketing communications
• Restriction: Request limitation of how we process your information

To exercise these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Booking and payment information is typically retained for seven years for accounting and tax purposes, while marketing communications data is retained until you opt out or request deletion.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your jurisdiction. We ensure appropriate safeguards are in place to protect your information during international transfers, including contractual protections and compliance with applicable data protection frameworks.

Children's Privacy

Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without proper consent, we will take steps to remove such information from our systems. Parents or guardians who believe we may have collected information from a child should contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We are committed to addressing your privacy concerns promptly and will respond to your inquiries within 30 days of receipt.